We were asked to create a brand video (unexpected, arresting, clever, funny, engaging, memorable, shareable) that would help marketers understand how Epsilon is different from other marketing technology solutions, and boost brand awareness. This is the full length version which was shared internally. We created multiple cut-down versions that ran on CTV media through LinkedIn.
In The Market brand video
This was an amazing collaboration. Credit goes to Marc Sloboda and Scott Durand for the idea. Marc wrote the script and directed the actors, Scott designed the production, and both of them edited the different versions we created for the CTV media buy. Kayla Butscher was graphic designer and wardrobe stylist. Ryan Lewis of Cider Mill Productions was director of photography. I helped with scripting and casting in addition to creative direction.