A new marketing leader initiated a rebrand. I worked closely with the team on a detailed exploration of graphic approaches and elements to bring the new brand personality to life, and to represent the capabilities of Epsilon’s marketing technology. Once the components of the new design system were approved I drafted copy for the brand book and worked closely with our lead designer to create it.

Below are two sample pages I wrote for the brand book followed by a gallery of various tactics we created in the new brand.