We had a stakeholder in the Data practice who would periodically call for an urgent direct mail piece. The idea for the mailer would come to us from the Data team (usually something like a travel mug and coffee gift card) and we never had time to propose a different one. We decided to pitch them a calendar plan of quarterly direct mail concepts that had a seasonal connection. That way we could align with them on our (better) creative ideas and take control of the project timelines so we weren’t crunched on creative execution. They loved the idea and we made several fun direct mailers (an Affy Tapple in a basket for fall, a box of Stove Top stuffing for holiday) but one of them stood out as a favorite.

I scripted this video and worked with our video producer Marc Sloboda to create an award submission for The Drum Awards in the B2B category. (I think we got an honorable mention.)